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I DIRECTART 

as well as the muse, message, and medium.

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Apart from an excessive use of colour, I make things look good and have a slight grid obsession. My aesthetic mostly leans towards cleaner, legible typefaces. 
I love how abundantly we are surrounded by colours & textures. Everything seems almost edible. I thrive on the interplay between bold, expansive elements and refined nuances. It's a maxi-mini world!

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My work explores the aesthetic potential of everyday objects. 

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I find inspiration in the inherent beauty of commonplace items.

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Observing the mundane is what I do. Everything is my muse.

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AN ODE TO ALL THINGS ORDINARY/ साधारण चीजों के लिए एक स्तुति / تمام سادہ، روزمرہ کی عام چیزوں کو خراج تحسین  

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My work as an Art Director and a Visual Designer is a seamless synthesis of art and design.

 

I draw upon the expressive power of art – its ability to evoke emotion, tell stories, and craft visually compelling experiences – while applying the strategic skills of design. ​​​​​

 

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objects and

observations

often overlooked.

 

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